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International Management - Sports Management
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BACHELORS

International Management - Sports Management

Geneva Business School
Geneva, Switzerland
Full-time
€22,785.69/year
2705 Points
Duration
3 Years
Language
English
Apply date
Jun 2021
Start date
Sep 2021

Program Description

The Bachelor of International Business Management with a Specialization in Sports Management is designed to provide you with the organization and communication tools to manage sports events, teams, federations, and sports clubs. Candidates will be equipped to become effective leaders and managers in the sports industry. Throughout the course, they will develop the communication and technical skills to be a key player in the sector, gain insight into practical business planning and management and learn how to efficiently plan sporting events, manage team organization, merchandising, and marketing.

Entry Requirements

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Education
High School Diploma (or equivalent)
14
or
IB Diploma
30
English Level
IELTS
6
or
A levels
C
or
TOEFL (internet based)
70
Required Documents
Certified Copy of the English Certification
ID Certified Copy
Passport Certified Copy
Interview
Certified Copy of the High School Diploma (Apolytirion from General Lyceum)
Reference Letter
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Notes:
  • DET 95-100 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years.
  • A 500-word written response to a business case study.

In case you have different qualifications from those mentioned above, please contact us, as there may be alternative admission requirements.

Curriculum

Semester 1

Business Applications (Google Tools)

Business Writing

Principles of Finance

Marketing Fundamentals

Presentation Skills

Management Fundamentals

Consumers, households & Firms

Sector Analysis 1

Using Social Media

Company Profile 1

Semester 2

Business Applications (Spreadsheets)

International Business Law

Teamwork and collaboration

Building a Business 1

Strategic Marketing

Organizational Behaviour

Business Policy and Strategy

How Economies Work

Sector Analysis 2

Company Profile 2

Semester 3

Business Applications (Data Analytics)

Supply Chain & Logistics Management

Financial Accounting (Two Semesters)

Building a Business 2

Smart Marketing & Price Psychology

Public Speaking

Leadership & Influence

Quality Management

Sector Analysis 3

Company Profile 3

Semester 4

Business Applications (CRM-Salesforce)

Business Ethics

How to Sell

Building a Business 3

Digital Marketing Strategies

Negotiation Skills

Sustainable Business Strategies

Corporate Finance

Sector Analysis 4

Company Profile 4

Semester 5

Business Applications (Coding)

Report Writing

Corporate Governance

Project Management

Strategic Management

Consultancy 1

Sector Analysis 5

Sector Specialization 1

Sector Specialization 2

Sector Specialization 3

Semester 6

Consultancy 2

Sector Analysis 6

Sector Specialization 4

Sector Specialization 5

Sector Specialization 6

Final Project

Specialization

Sector Analysis:
1. Ethics and professionalism in sport
2. Fan engagement
3. Athlete and player career management
4. Digital marketing in sport
5. Stadium and event management
6. Financial strategies in sport

Sector Specializion:
1. Sports and technology
2. Sports psychology
3. Performance management (athletes & players)
4. International sports organizations
5. The business of football
6. Sports media

Careers

  • Gameday Operations Manager
  • Public Relations Representative
  • Business Analyst
  • Athletic Director
  • Sports Agent
  • Event Manager
  • Marketing Director
More

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