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Sports Sciences
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Bachelor in Sports Management (BA) - EU Business (Munich)
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BACHELORS

Bachelor in Sports Management (BA) - EU Business (Munich)

EU Business School (Munich)
MunichGermany
On campus
Full-time
€14,100.00/year
 1410 Points
Duration
3 Years
Language
English
Start date
Aug 2024

Program Description

In this bachelor in Sports Management (BA), students acquire specific skills to meet the challenges of this competitive environment through courses in negotiation, sponsorship, and broadcasting, among others.

International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models. This field requires professionals with specific sports management skills combined with deep business and financial understanding.

Entry Requirements

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Curriculum

Year 1

Semester 1

Business Management

Managing People & Organizations

Marketing & UX

Impactful Communication

Finance & Accounting

Innovative Technology in Business

Semester 2

Project Management

Applied Data Analytics

Economics & Enterprise

Responsible Management

Digital Branding, Advertising & Media Channels

Creativity & Design Thinking

Year 2

Semester 3

Logistics & Operations

Digital Business

Financial Reporting & Analysis

Entrepreneurship & Business Development

Sports Sociology

Public & Media Relations in Sport

Semester 4

Strategies in A Disruptive World

Marketing in Action

Business Research Methods

Sports Psychology

Legal & Ethical Issues in Sport

Sports Broadcasting

Year 3

Semester 5

Creative Business Cases

Transformational Change Management

Innovation in Business

Sports Data Analysis

Sports Marketing

Sports Career Development

Semester 6

Business Consulting & Project Management

Entrepreneurial Leadership

Professional Soft Skills

Sponsoring & Sports Communications

International Sports Management

Sports Facility Planning & Management

Jobs - Careers

  • Sports Marketer
  • Event Coordinator
  • Sponsorship Manager
  • Contract Negotiation Manager
More
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