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Bachelors
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Journalism & Media
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Strategic Communication
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Strategic Communication

Webster Vienna Private University
ViennaAustria
On campus
Full-time
€21,100.00/year
 2090 Points
Duration
4 Years
Language
English
Apply date
Sep 2024

Program Description

The degree program combines knowledge management, public relations, problem-solving, negotiation, leadership, persuasive communication, corporate and crisis communication, promotions, and communication campaigns for graduates to apply in workforce situations.

Graduates will use strategic writing and message creation, research, audience analysis, persuasion, and new/social media skills as they undertake careers in nearly any industry in which organizations have a need to create communication strategies to serve their constituents. The Strategic Communication (BA) degree program emphasizes the communicative practices within and among organizations and their constituencies.

This degree includes a total of 240 ECTS. Students complete a required thesis prior to the completion of the program.

Entry Requirements

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Curriculum

Core Modules

Fundamentals of Strategic Communications and Public Relations

New Media Messaging

Ethics in the Media

Introduction to Marketing Communications

Persuasion

Writing for Public Relations

Public Relations Case Studies

Media Research

Global Media Practice

Media Law, Ethics & Policy

Digital Media & Culture

Media Relations

Crisis Communications and Issues Management

Political Communications

Conflict Resolution

Communication Theory

Global Strategic Communication Campaigns

Thesis

Elective Modules

Introduction to Visual Communications for Advertising and Public Relations

Culture and Communication

Interpersonal Communication

Media Writing

Media Literacy

Media, Diversity & Society

Marketing

Advertising

Organizational Internal Communication

Introduction to Political Theory

Presentations for Media Professionals

Rhetoric

Careers

Graduates can expect to work in:

  • organizational and corporate communication
  • promotional campaigns
  • public relations
  • media consultation
  • digital messaging
  • social media
  • advertising
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