Bachelor in Strategic Communication (BA) - Webster Vienna

The Bachelor in Strategic Communication (BA) program at Webster Vienna Private University thoroughly examines the communicative practices within and among organizations and their constituencies. Students undergo a rigorous program of scholarly training that prepares them to carry out requisite levels of research and proceed into more advanced studies.

Students learn how to apply theoretical knowledge in written and oral demonstrations and build a professional toolkit preparing them to understand the nuances of digital media literacies, both as a producer and as a consumer of media texts.

Graduates of the Bachelor in Strategic Communication (BA) program can perform tasks at a high professional level. They possess an in-depth theoretical and practical knowledge of modern communication strategies and their workforce-ready skills prepare them for leadership positions. They are critical, independent thinkers capable of collaboration and leadership, able to deal with comprehensive challenges in changing contexts, able to take on and manage projects, and take responsibility for decision-making.

The program’s strong focus on research, methods, and analysis combined with frequent exposure to real-world cases and practical exercises ensures that its graduates can develop innovative approaches to solve known and unforeseen problems. They are thus fully qualified for the degree they earned, professionally ready to begin their careers and make a difference, and they possess the scholarly foundation necessary to pursue an advanced degree.