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Journalism & Media
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Public Relations and Publicity
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BACHELORS

Public Relations and Publicity

Maltepe University
IstanbulTurkey
On campus
Full-time
Duration
4 Years
Language
English
Apply date
Aug 2024

Program Description

In the Department of Public Relations and Publicity (English) it is aimed to train expert communicators who have the theoretical knowledge in the field of Public Relations as well as related communication areas and the ability to apply this knowledge with advanced competence in critical thinking and producing creative solutions.

Our mission is to educate specialist communicators who will be prominent and successful in their professional field, by having the theoretical knowledge in the fields of Public Relations and related communication areas and ability to apply this knowledge with advanced competence in critical thinking and producing creative solutions.

There may be additional costs by this University.

Entry Requirements

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Learning Outcomes

  • To be able to critically discuss, interpret and use theories, concepts, methods, tools and ideas specific to the fields of Public Relations and Publicity, Advertising and Marketing Communication.
  • To have social and cultural knowledge and to use this information in the fields covered by the program.
  • To be able to collect data necessary for the production, dissemination and maintenance of content with scientific methods, to be able to evaluate, report and use data.
  • To be able to use computer programs and design, information and communication technologies required by the field; to have the ability to select and use contemporary tools for field applications.
  • To be able to develop and implement appropriate strategies and techniques by considering the communication needs of different target audiences while developing solutions for communication problems in the field, and managing this process by taking responsibility individually and as a group member.
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Curriculum

Year 1

Semester 1

Principles of Ataturk and History of Turkish Revolution I

Information Technologies

Introduction to Communication

Expository Reading and Writing

History of Thought

Introduction to Public Relations

Principles of Marketing

Turkish Language

Image Processing

Semester 2

Principles of Ataturk and History of Turkish Revolution II

Analytical Reading and Writing

Contemporary Political Thoughts

Introduction to Law

Introduction to Advertising

Strategy and Tactics in Communication

Introduction to Sociology

Turkish Language II

Desktop Publishing

Year 2

Semester 1

Verbal and Written Expression

Communication Theories

Career Planning

Business Economics

Brand Communication Strategies

Consumer Behavior and Marketing Practices

Social Psychology

Visual Identity Design

Field Elective

Semester 2

History of Visual Arts

Research in Social Sciences

Creativity and Project Development

Corporate Communication

Writing for PR and Advertising

Media and Society

Field Elective

Field Elective

Year 3

Semester 1

Management and Leadership

Ethics and Communication

Public Relations Campaigns

Research in PR and Advertising

Corporate Communication II

Field Elective

Field Elective

University Elective

Semester 2

Communication Law

Digital Marketing

Media Planning

Advertising Campaign

Visual Design of Campaigns

Field Elective

Field Elective

University Elective

Year 4

Semester 1

Entrepreneurship and Innovation

Senior Project I

Audio-Visual Content Creation

Field Elective

Field Elective

Field Elective

Field Elective

Semester 2

PR and Advertising Sectors

Senior Project II

New Media and Communication Technologies

Internship

Field Elective

Field Elective

Field Elective

Careers

Graduates of the department may assume a position at the communication departments of almost every sector from tourism to food, education to health. They may work as:

  • communication experts
  • public relations
  • advertising experts
  • corporate communication experts
  • brand managers
  • marketing communication coordinators and so on in any institution

Additionally, they may work in:

  • advertising agencies
  • media planning institutions
  • digital communication agencies
  • supply publicity
  • marketing services externally as a member of creative departments
  • strategic planning departments
  • media planning
  • purchasing departments
  • customer relations departments
  • market and customer research departments
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