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Journalism & Media
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Public Relations and Advertising
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BACHELORS

Public Relations and Advertising

Marshall University
Huntington, West VirginiaUSA
On campus
Full-time
€17,461.95/year
 2461 Points
Duration
4 Years
Language
English
Apply date
Aug 2024

Program Description

An emphasis in advertising throws you into a fast paced, learn as you go, talent development program designed to hone your creative chops and business skills. You’ll create messages for print, broadcast and online media, generate campaigns and produce content for products, services and ideas. Today, you’re a creative entrepreneur.

Choosing an emphasis in Public Relations, you’re embarking on a mission not merely to communicate information effectively, but also to influence the way those messages are understood. No matter how you’re interacting with a client’s business or image, the PR program is designed to get you up to speed.

Entry Requirements

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Curriculum

Year 1

Media Literacy

Language Use for Media

Fundamentals of Speech

Beginning Composition

Fine Arts

Mathematics

Media Toolbox

Media Design

Critical Thinking

Social Science

Year 2

Advertising Emphasis:

AD/PR Principles and Ethics

AD/PR & Continuity Writing

Advanced Composition

Critical Thinking

Physical/Natural Science

Digital Imaging for JMC

Humanities

Literature

History

Public Relations Emphasis:

AD/PR Principles and Ethics

Media Design

Advanced Composition

Any Modern Language

Physical/Natural Science

Digital Imaging for JMC

AD/PR & Continuity Writing

Reporting and News Writing

Humanities (WI)

Year 3

Advertising Emphasis:

Content Creation

Research and Analytics

Introduction to Business

Literature

Any Modern Language

Media Strategy

Principles of Marketing

Public Relations Emphasis:

Content Creation

Research and Analytics

Public Relations Planning

Introduction to Business

Literature

Principles of Marketing

Literature

Year 4

Advertising Emphasis:

Digital Presence

Content Strategy

Mass Communications Law & Ethics

AD/PR Campaigns

Public Relations Emphasis:

Public Relations Case Studies

Mass Communication Laws and Ethics

Digital Presence

AD/PR Campaigns

History

Careers

  • Media Relations
  • Administration
  • Event Planning
  • Corporate Communications
  • Community Management
  • Risk and Crisis Management
  • Account Manager
  • Product Analysis
  • Marketing and Promotions
  • Content Creation
  • Copywriter
  • Media Planner
  • Social Media Director
  • Creative Director
More

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