Public Relations, Advertising and Marketing (BA) - UNIC

The bachelor in Public Relations, Advertising and Marketing (BA) is devoted to the orientation of students to the diverse field of Public Relations, Advertising, and Marketing as a Marketing Communications discipline strategy.

The bachelor in Public Relations, Advertising and Marketing (BA) is one of the most diverse and veritable programs of the Communication Department focusing on the study of how businesses operate and function in the areas of Public Relations, Advertising, and Marketing, and offers very good employment prospects in the private, government, and non-profit sectors.

The bachelor in Public Relations, Advertising and Marketing (BA) prepares individuals and working professionals to have rewarding careers in the complex, dynamic, and diverse world of business such as public relations, advertising, and marketing, but at the same time, it reflects the needs and requirements of the industry for practitioners. International guidelines were followed in the design of the program.