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Journalism & Media
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Bachelor in Digital and Social Media (BBA) - Wittenborg
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BACHELORS

Bachelor in Digital and Social Media (BBA) - Wittenborg

Wittenborg University of Applied Sciences
ApeldoornNetherlands
On campus
Full-time
€9,800.00€4,800.00/year
 1344 Points
Duration
4 Years
Language
English
Apply date
Jan 2025
Start date
Jan 2025

Financial Support

Students from the Netherlands and across Europe may be eligible for financial assistance from the Dutch government for studying on this program.

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Program Description

The Bachelor in Digital and Social Media (BBA) is a specialisation of the Marketing and Communication pathway of the BBA degree. Students who choose this program are often interested in the web based technology and social media strategies of an organisation, especially in the field of digitalisation, marketing & sales, that supports companies and organisations. The Bachelor in Digital and Social Media (BBA) is a challenging programme and fully packed with business, marketing and information data projects.

There may be additional costs by this University.

Entry Requirements

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Curriculum

Phase 1

Accounting & Bookkeeping

Intercultural Management

Administrative Organisation Management

Small Business Environment

Modern Principles of Marketing

Management, Leadership & The Organisation

Introduction to Finance

European Law

Training in Interpersonal Skills

TIPS - Interviewing Skills

TIPS - Effective Meeting

TIPS - Peak Performance

TIPS - Feedback & Group Interaction

Business Communication

Sociology & Organisational Behaviour

Marketing Mix

Organisational Theory

New Business Environment

Project Management Basics

International Law in Business & Commerce

2nd Foreign Languages

Personal Development Plan & Tutoring and Academic English

Seminar - Business Presentation Skills

Seminar - Project Management Game

Seminar - Leadership in Business Environment

Seminar - Team Building

Seminar - Effective Time Management

Project Week & In-Company Visits

Phase 2

Marketing Research

Databases & Information Retrieval

The Digital Economy

2nd Foreign Languages

Understanding the New Digital Platforms

The New Media and Digital Cultures

Statistics

Business Gamification & Simulation

Enterprise Technology & Innovation

CRM & Software Management

Information Management

Website Design & Benchmarking

Marketing Plan

Managing Organisations

Financial & Risk Management

Introduction to Entrepreneurship

Enterprise Diagnostics & Evaluation

Personal Development Plan, Tutoring & Academic English

Seminar - Managing Diversity

Seminar - Negotiation

Seminar - Consulting Skills

Seminar - Tapping your Creativity

Seminar - Conflict Management

Project Weeks & In-Company Visits

Phase 3

Internet Collaboration & Innovation

Social Media Analytics

Advanced Corporate Strategy

Business Plan

Research Methodology & Quantitative Methods

Strategic Marketing

International Marketing for SMEs

Quality Management

Infrastructure

Intercultural Business Communication for Managers

Personal Development Plan & Tutoring

Work Placement Module

Graduation Assignment

Career Support

  • Annual Job Fair: Learning to network and to apply for jobs in the Netherlands by directly meeting companies and following diverse career-skill trainings.
  • Guest Lectures: Connecting with experts in the field and learning from their real-life experience. Expanding professional network as a student.
  • Real-life Projects: Exercising knowledge and skills to solve real-life projects creatively and learning the skills that books don't teach.
  • Internships: Learning all about working in a real environment with a paid internship that can lead to the right job after graduation.
  • Career Development: Advancing careers with company visits, volunteering, global networking lunches, intensive Dutch courses, professional workshops and weekly job search articles.
More

Jobs - Careers

  • Market Research
  • Brand Management
  • Advertising
  • Promotions
  • Public Relations
  • Crisis Management
  • Consultancy
  • Social Media Management
  • GoogleAds Management
  • NGO ICT departments
  • Charities
  • Local Government Communication Departments
More
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