The aim of the Bachelor in Communication and Media Science program (BSc) is to train communications professionals who understand the full spectrum of the media market, with special emphasis on the principles and practices of news and programming and the tools of digital communications in the functioning and institutional systems of both the private sector and public administration.
Graduates will not only possess the most advanced theoretical knowledge with respect to new media (web 2.0), e-communications, and digitization but will also able to apply those skills to their respective work situations.
The Bachelor in Communication and Media Science program (BSc) is recognized by Chartered Institute of Public Relations (CIPR).