The Bachelor in Media and Culture (BSc) program at University of Amsterdam puts the rapidly changing global media landscape centre stage and trains students to position themselves more critically within it, preparing them for careers in the media, at cultural institutions, and in academia.
Students will explore how and why particular media have certain roles in different cultural contexts. They will examine how they attract and direct our attention, and shape our experiences of the world.
This program is ranked #1 on QS 2023 Ranking by subject.
The Bachelor in Media and Culture (BSc) program invites students to develop a more critical engagement with media by teaching them about the history and theory of film, television and cross-media culture. Studying how certain stories or facts are presented and disseminated by media, whose interests they serve, and what worlds they create, is central to this program.