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Journalism & Media
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Bachelor in Media and Communication (Major) - Mount Lawley
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BACHELORS

Bachelor in Media and Communication (Major) - Mount Lawley

Edith Cowan University (Mount Lawley)
PerthAustralia
On campus
Full-time
€20,127.64/year
Duration
3 Years
Language
English
Apply date
Jul 2024

Program Description

Employers are looking for people who can think strategically, be creative, communicate strongly, work in teams and problem-solve. Skills you’ll be developing when you study for our Media and Communication degree.

Here, you’ll be multi-skilling, working with peers on diverse and exciting projects, and adapting to an ever-changing media world. Students acquire knowledge about the cultural impact of the media and gain critical insights to make a meaningful contribution to the local and global communication industries and wider society.

We encourage flexibility, so you can specialize in Advertising, Broadcasting, Digital Journalism, Media and Cultural Studies, Public Relations, Photomedia, or Screen Production. Or maybe two of these areas. It’s your journey, so choose where you want to go!

There may be additional costs by this University.

Entry Requirements

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Curriculum

Year 1

Semester 1

Communicating Ideas

Creativity

Semester 2

Media and Culture

Storytelling and Meaning

Year 2

Semester 3

Identity

Semester 4

Audience Perception and Experience

Year 3

Semester 5

Personal and Professional Planning

Semester 6

Industry and Community

Major Options

Advertising
Broadcasting and Digital Journalism
Media and Cultural Studies
Photomedia
Public Relations
Screen Production
Screen Studies

Learning Outcomes

  • Apply broad discipline knowledge to a range of theoretical and practical situations.
  • Think critically to analyze, interpret and conceptualize complex knowledge.
  • Think creatively to anticipate challenges and generate solutions/responses.
  • Use digital technologies and related literacies to access, evaluate and synthesize relevant information from multiple sources.
  • Communicate disciplinary knowledge and ideas clearly, coherently, and with independence.
  • Demonstrate a global outlook with respect for cultural diversity, including Indigenous cultural competence.
  • Work collaboratively and demonstrate initiative to implement social, sustainable, and ethical values through appropriate disciplinary methods.
  • Demonstrate autonomy, accountability, and judgment for own learning and scholarship.
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