The academic programme provides fundamental knowledge of communication and the communication process and the features of the activities of an advertiser and PR specialist in various spheres of society. Students get acquainted with creative techniques for solving communication problems and the latest communication technologies and they master effective methods of influencing the target audience.
An integral part of the programme is close relations with employers. They take part in conducting classes, giving master classes, and working in state examination commissions. This training system helps students to find easily places for practical training and to find employment.