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Journalism & Media
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Advertising and Public Relations
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BACHELORS

Advertising and Public Relations

Saint Petersburg State University
Saint PetersburgRussia
On campus
Full-time
€3,606.77/year
 1232 Points
Duration
4 Years
Language
English, Russian

Program Description

The academic programme provides fundamental knowledge of communication and the communication process and the features of the activities of an advertiser and PR specialist in various spheres of society. Students get acquainted with creative techniques for solving communication problems and the latest communication technologies and they master effective methods of influencing the target audience.

An integral part of the programme is close relations with employers. They take part in conducting classes, giving master classes, and working in state examination commissions. This training system helps students to find easily places for practical training and to find employment.

Entry Requirements

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Curriculum

Modules

Introduction to Communication Professions

Interpersonal and Business Communications

Telecommunication and Computer Technologies in Advertising and PR

Copywriting

Digital Communications

Advertising and Public Relations Psychology

Media Planning

Information Technology and Databases in Applied Communications

Fundamentals of Project Management in Advertising and Public Relations

Theory and Practice of Advertising

Theory and Practice of Advertising and PR

Communication Practicum

Legal and Ethical Regulations of Public Relations and Advertising

Mass Media Theory and Practice

Russian Media Landscape (in English)

Organisation and Realisation of Communication Campaigns

Speech Communication in Public Relations and Advertising

Marketing Research in Advertising and PR

Careers

  • Advertising, communication and PR agencies
  • PR departments and press services of businesses
  • PR departments and press services of governmental agencies
  • Political parties
  • Fractions in representative bodies
  • Public organisations
More

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