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Journalism & Media
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Advertising and Brand Communication (BA) - SRH Berlin
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Advertising and Brand Communication (BA) - SRH Berlin

SRH Berlin University of Applied Sciences
BerlinGermany
On campus
Full-time
€690.00/month
Duration
3 Years, 6 Months
Language
English
Apply date
Aug 2024
Start date
Oct 2024

Program Description

Studying for a bachelor in Advertising and Brand Communication (BA) in Berlin and learning to understand people and their needs. Learn how to strategically evaluate, conceive, and design creative ideas for companies, brands, and products while communicating in a targeted way.

The bachelor in Advertising and Brand Communication (BA) is your entry into the international creative industry. You will learn to understand and successfully address target groups, to use text and images consciously and purposefully, and to confidently design excellent communication for different media.

Entry Requirements

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Curriculum

Year 1

Semester 1

Foundations of Design I: Design Principles

Foundations of Design II: Typography I, Photography I, Interactive Design I

Foundations of Design III: Typography II, Photography II, Interactive Design II

Media Lab: Photography Technique, Programme Theory Photography, Programme Theory Design

Consumer + Advertising Psychology: Perception + Activation, Motivation + Attitude

Communication Sciences: Communication Models + Research

Semester 2

Advertising Strategies I: Advertising Techniques, Communication Concept + Positioning

Media + Account Planning: Channel Planning, Budgeting + Art Buying

Marketing I: Business Models, Marketing Management

Creative Strategies: Creativity Techniques, Creative Brief, Big Idea

Elective I

Media Sciences: Media Models + Research

Year 2

Semester 3

Marketing II: Nonprofit + Social Marketing

Advertising + Society: Intercultural Communication, Cultural Studies

Writing for Advertising I: Rhetorical Stylistic Devices, Text Types, Copy Writing

Brand Design: Corporate Design, Logo Design, Packaging Design

Project/Campaign/Pitch I: Client Project or Creative Award Competition

Market Research I: Quantitative + Qualitative Methods, Survey Design

Semester 4

Advertising Strategies II: Content Strategies, Digital Advertising, Social Media

Brand Strategies: Brand Positioning + Brand Innovation

Elective II

Advertising Film: Production Scheduling, Production, Post Production

Project/Campaign/Pitch II: Client Project or Creative Award Competition

Lab Project

Year 3

Semester 5

Internship/Semester abroad

Free Project

Semester 6

Writing for Advertising II: Text for Commercials, Crossmedia + Transmedia

Design Lab: Design Trends, Free Design Project

Elective III

Market Research II: Empirical Research

Brand Spaces: Narrative Environments, Exhibition Design

Advertising Futures: Weak Signals + Trends, Trend Analysis

Year 4

Semester 7

Portfolio: Visual Branding, Portfolio Creation

Application + Career: Preparation + Coaching

Entrepreneurship + Media Law: Business Strategies, Copyright

Writing Workshop/Preparation Thesis

Bachelor's Thesis

Jobs - Careers

  • Strategic Planner
  • Account Manager
  • Concept Designer
  • Copy Writer
  • Media Designer
  • Art Director
  • Content Creator
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