The study plan is designed in two clearly differentiated cycles. A first cycle with a solid training in Economics, common to all students, where all the credits of the basic training and the introductory subjects of what will be developed in one or another itinerary are taught. From the third year onwards, students can opt for a Mention in Finance or a Mention in International Business.
The objective is not only to train professionals who respond to the demands of society and companies due to the intense growth of financial activity, the development of new financial products, the importance acquired by finance in the evolution of economies and the greater level of integration of financial markets in the new global economic context. We wish to provide theoretical training, but with a clear component applied to the reality surrounding all economic or business activity today.
However, focusing on the finances of countries would introduce severe bias, as there is an increasing need for a more multidisciplinary training and real world needs more versatile professionals with a better use of their knowledge to the situation they live. Since the last third of the last century, the internationalization of business activities thanks to the development of communications and commerce has encouraged university graduates to be able to deal with the set of transactions that take place worldwide to meet the needs of individuals and organizations, without closing the field of work to national borders.
Countries need more and more people prepared to face the different models of economic-business management, who know how to interrelate economic movements with business decisions, that the directors and managers of private or public organizations are not merely knowledgeable about the operation of a company, but that they go further in the interconnection with the economy, from a double perspective, applied and international, so that their competitive position can improve in more globalized markets.
Indeed, on the one hand, the economist must know the reality of the business world, since the decisions he or she has to make are directed, to a significant extent, to the business fabric; on the other hand, the businessman must have adequate knowledge of the environment in which he or she operates in order to be able to interpret not only the measures applied by the authorities and the effects they may have in his or her field, but also to have the necessary capacity to predict the possible effects of changes in the environment, both national and global.