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Business Management & Marketing
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Marketing
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BACHELORS

New York College Athens
Athens, Greece
On campus
Full-time
Duration
4 Years
Language
English

Program Description

Why to choose this program:

- Flexibility

- Online courses - the option to take the courses online if working.

- General Education - to broaden your knowledge horizons

- Many concentrations to choose from

- Options - during the first two years, the student is taking various courses in various concentrations as well as the general education courses. This allows him/her to choose the final concentration after the first two years (not from the beginning) with the option to change during his/her studies.

Contact us for the tuition fee of the program.

Entry Requirements

Are you eligible to apply?

Sign up, check the entry requirements, and find out your compatibility with the program.

Program Learning Outcomes

Upon successful completion of this program students will be able to:

  • Obtain in-depth knowledge of marketing management, consumer behaviour, sales management, marketing research, service marketing, business ethics and international marketing
  • Demonstrate knowledge in business fundamentals including understanding of management science, economics, accounting, computing and information systems, organizational behaviour, business law and ethics
  • Have a foundation in science and liberal studies as delivered through the General Education program
  • Interpret, analyze, apply and implement knowledge to solve practical marketing problems across different types of businesses and industry, in a local and international environment
  • Understand the socio-economic forces affecting marketing as well as the strategic and administrative aspects of marketing
  • Pursue postgraduate studies or professional qualifications in the field of marketing
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Program Skills Outcomes

As a result of completing this program, students should have acquired the following skills and values:

  • excellent written and oral communication skills
  • demonstrate analytical and critical-thinking skills necessary to make sound business and personal decisions
  • numeric and quantitative skills including data analysis, interpretation and extrapolation
  • effective use of communication and information technology for business applications
  • effective self-management in terms of time, planning and behavior, motivation, self-starting, individual initiative and enterprise
  • self-awareness, openness and sensitivity to diversity in terms of people, cultures, business
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Curriculum

General Education

Composition I

Composition II

College Algebra (required)

US History course

Computer Applications I

New York College Concentration

Statistics for Business (prereq. College Algebra)

Greek Business and Labour Law

Principles of Marketing

Principles of Management

Principles of Advertising

Intro. Microeconomics

Intro. Macroeconomics

Financial Accounting

Managerial Accounting3

Economics of the European Union

Management Information Systems

Empire State College Concentration

Advanced Marketing (pre-req: Cons. Beh.)

Consumer Behav. (pre-req. Psyc. of Adj.)

International Marketing

Ethics for a Global Economy

Marketing Management (pre-req.: Adv. Mktg)

Marketing Research

Strategic Marketing (final semester)

Careers

Marketing graduates are typically involved in aspects of marketing, including:

  • planning
  • advertising
  • promotion
  • public/media relations
  • product development
  • distribution
  • sponsorship
  • research

The role is often challenging, varied and exciting.

As many organizations have marketing departments, marketing executives can be found in both the private and public sectors: from the banking, retailing and media industries to voluntary and not-for-profit organizations.

Our Marketing graduates have found jobs in advertising, sales, and product development mainly in the service sector. A most common starting point is in the Department of Sales, and demand in the local market for Sales has been extremely high and is expected to continue to be high due to trend of our economy in transforming itself to a service economy.

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