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Business Management & Marketing
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Bachelor in Marketing and Communication (BBA) - Wittenborg
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BACHELORS

Bachelor in Marketing and Communication (BBA) - Wittenborg

Wittenborg University of Applied Sciences
ApeldoornNetherlands
On campus
Full-time
€9,800.00€4,800.00/year
 1344 Points
Duration
4 Years
Language
English
Apply date
Jan 2025
Start date
Feb 2025

Financial Support

Students from the Netherlands and across Europe may be eligible for financial assistance from the Dutch government for studying on this program.

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Program Description

The Bachelor in Marketing and Communication (BBA) at Wittenborg University of Applied Sciences introduces students to the aspects of companies and organisations that affect the success or the organisation.

Marketing and Communication comprises a combination of business marketing strategies, branding and the way that businesses and organisations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products.

Marketing and Communication penetrates deeper than just the production of printed or online material, it deals with the way an organisation communicates its messages, both internally and externally.

The Bachelor in Marketing and Communication (BBA) deals with branding, imaging, house style, and also with crisis management, downsizing and re-inventing.

There may be additional costs by this University.

Entry Requirements

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Curriculum

Year 1

Accounting & Bookkeeping

Intercultural Management

Small Business Environment

Modern Principles of Marketing

Management, Leadership & The Organisation

Introduction to Finance

Training in Interpersonal Skills

Business Communication

Marketing Mix

Organisational Theory

Project Management Basics

2nd Foreign Languages

Personal Development Plan & Tutoring and Academic English

Year 2

Administrative Organisation Management

Marketing Research

2nd Foreign Languages

Marketing & Communication

Business Philosophy

Business Accounting

European Law

Sociology & Organisational Behaviour

Information Management

New Business Environment

Managing Organisations

International Law in Business & Commerce

Introduction to Entrepreneurship

Personal Development Plan, Tutoring & Academic English

Year 3

Public Relations & Sales

Sales & Export

Corporate Entrepreneurship

Statistics

Business Plan

Enterprise Technology & Innovation

Mass Communication

Website Design & Benchmarking

Marketing Plan

International Communication

Research Methodology & Quantitative Methods

Enterprise Diagnostics & Evaluation

International Marketing for SMEs

Intercultural Business Communication for Managers

Personal Development Plan & Tutoring

Year 4

International Labour Relations

Strategic Marketing

Niche Marketing

Advanced Corporate Strategy

Trademarks & Branding

Work Placement Module

Graduation Assignment

Career Support

  • Annual Job Fair: Learning to network and to apply for jobs in the Netherlands by directly meeting companies and following diverse career-skill trainings.
  • Guest Lectures: Connecting with experts in the field and learning from their real-life experience. Expanding professional network as a student.
  • Real-life Projects: Exercising knowledge and skills to solve real-life projects creatively and learning the skills that books don't teach.
  • Internships: Learning all about working in a real environment with a paid internship that can lead to the right job after graduation.
  • Career Development: Advancing careers with company visits, volunteering, global networking lunches, intensive Dutch courses, professional workshops and weekly job search articles.
More

Jobs - Careers

  • Market Research
  • Brand Management
  • Advertising
  • Promotions
  • Public Relations
  • Crisis Management
  • Consultancy
  • Social Media Management
  • GoogleAds Management
  • NGO ICT departments
  • Charities
  • Local Government Communication Departments
More
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