The Bachelor in Marketing and Communication (BBA) at Wittenborg University of Applied Sciences introduces students to the aspects of companies and organisations that affect the success or the organisation.
Marketing and Communication comprises a combination of business marketing strategies, branding and the way that businesses and organisations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products.
Marketing and Communication penetrates deeper than just the production of printed or online material, it deals with the way an organisation communicates its messages, both internally and externally.
The Bachelor in Marketing and Communication (BBA) deals with branding, imaging, house style, and also with crisis management, downsizing and re-inventing.
There may be additional costs by this University.