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BACHELORS
International Marketing Management (BA) - CBS (Berlin)
International Marketing Management (BA) - CBS (Berlin)
€10,740.00/year
1288 PointsDuration
3 Years
Language
English
Apply date
Sep 2024
Program Description
Theoretically, the best product or the most attractive service should have no trouble succeeding in the market. Practically, however, marketing is often decisive. The program in International Marketing Management at CBS addresses the following questions.
Why is a particular detergent the market leader? Why does one business software company have fans and others just customers?
Marketing is an art. And a science. The Marketing Management studies at CBS will teach you marketing from the ground up. From classic advertising to social media to digital marketing strategies. But these are only a few aspects – marketing managers today also need to master customer loyalty, procurement marketing, and personnel marketing.
Why is a particular detergent the market leader? Why does one business software company have fans and others just customers?
Marketing is an art. And a science. The Marketing Management studies at CBS will teach you marketing from the ground up. From classic advertising to social media to digital marketing strategies. But these are only a few aspects – marketing managers today also need to master customer loyalty, procurement marketing, and personnel marketing.
Entry Requirements
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Curriculum
Learning Outcomes
- You will get to know the whole marketing spectrum. Knowledge about consumer behaviour and the management of customer relations as well as company communication forms the basis.
- In this way you are already prepared for a business project. You will tackle a real task or work on a case study – and present your results at the end.
- Presenting ideas and results is one of the essential tools for your future career.
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