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Business Management & Marketing
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Entertainment Business Management
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BACHELORS

Entertainment Business Management

Anahuac Cancun University
CancunMexico
On campus
Full-time
€7,171.13/year
 1401 Points
Duration
4 Years
Language
English
Apply date
Aug 2024

Program Description

We study Entertainment from a creative and business perspective, training our students in a professional, ethical and humane way. Students develop and promote international entertainment projects for different audiences. Global competitive training that includes experiences of entrepreneurship and innovation, leadership, skills and competences so that the student obtains the knowledge and the necessary bases for the creation and management of an international entertainment company.

Entry Requirements

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Curriculum

Year 1

Origin of the entertainment industry

Visual communication and digital culture

Introduction to the enterprise

Gaming Industry

Culture, art and entertainment insights

Image and public opinion of celebrities

Music Business

Leadership and personal development

University Student Idiosyncrasies

University Education I

The entertainment industry in Mexico

Digital communication for entertainment

Financial accounting for management

Workshop for presentation of artistic portfolios

American insights on communication and entertainment

Research fundamentals in communication and entertainment

Publishing market and industry

Fundamentals of Anthropology

Entrepreneurship skills

Year 2

Marketing for entertainment

Media production for entertainment

Creativity and planning of entertainment projects

Workshop for presentation of commercial portfolios

European insights on communication and entertainment

Qualitative research in communication and entertainment

Law and Enterprise

Human being and transcendence

Leadership and high performance teams

Audience logistics

Live music and massive concerts

Business models for entertainment companies

Editorial business management

Ibero-American insights on communication and entertainment

Quantitative research in communication and entertainment

Comprehensive event logistics

Anáhuac Elective

Entrepreneurship and innovation

Year 3

Administration and assembly of events

Celebrity Management

Business case analysis for entertainment companies

Professional elective course

Sociology of communication and entertainment

Content analysis for communication and entertainment

University Education II

Elective workshop or activity

Ethics

Building brands for entertainment companies

Theatre direction and production

Immersive communication laboratory

Professional elective course

Communication and

entertainment legislation

Sponsorships and fundraising

Workshop in media management

Evaluation of investment projects for management

Interdisciplinary elective course

Year 4

Senior management and management of human talent

Arts, scenic and museum industry

Practicum I: Design of entertainment projects

Professional elective course

Entertainment applied to the design of tourist experiences

Interdisciplinary elective course

Interdisciplinary elective course

Classic and contemporary humanism

Ethics of communication and entertainment

Administration of buildings and theme parks

Practicum II: Presentation of entertainment projects

Professional elective course

Social responsibility and sustainability

Interdisciplinary elective course

Elective workshop or activity

Anáhuac Elective

Careers

  • Publishing manager
  • Music business manager
  • Entertainment project manager
  • Production manager
  • Celebrity manager
More

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