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Business Management & Marketing
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Digital Marketing and Public Relations
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BACHELORS

Digital Marketing and Public Relations

Dundalk Institute of Technology
DundalkIreland
On campus
Full-time
Free
Duration
3 Years
Language
English

No tuition fees for EU/EEA/Swiss students

Learn about this free-fee initiative for full-time undergraduate students.

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Program Description

This Level 7 degree has been produced in response to a very high demand from employers for graduates who are skilled in the rapidly evolving Digital Marketing and Public Relations sector. Students can choose to graduate at the end of their third year or they can take one of the year-long Level 8 ‘add-on’ opportunities.

The degree prepares students for direct employment within the marketing communications industry and has been welcomed as both timely and relevant by employers. A key selling point of the course is the semester-long work placement in year three, which will give students a taste of life within this dynamic and expanding industry and will enable them to put their skills into practice.

There is also the option to spend a semester studying abroad. DkIT sees this as a core strength of the new degree, with strong industry links through the work placement office this will enable students to get real-world experience within their area of interest, something which will really stand to them as graduates.

There may be additional costs by this University.

Entry Requirements

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Curriculum

Year 1

Semester 1

Research and Communication Skills

Business Computing Applications

Accounting

Digital Marketing, PR and Communication (year-long)

Introduction to Writing for Digital Media (year-long)

Electives: French 1 // Spanish 1 // English 1 // German 1 // Chinese 1 // Intercultural Studies 1 (Irish Society) // Contemporary Marketing & Communication

Semester 2

Digital Marketing, Communication and PR (year-long)

Introduction to Writing for Digital Media (year-long)

Workplace Communication Skills

Contemporary Management

Economics & Society

Electives: French 2 // Spanish 2 // English 2 // German 2 // Chinese 2 // Intercultural Studies 2 (Shape of Europe) // Creativity Innovation and Teamwork

Year 2

Semester 1

PR Planning & Execution (year-long)

Marketing the Law

Marketing Communication Media Tools (year-long)

Contemporary Market Research

Consumer Psychology & Behaviour

Electives: French 3 // Spanish 3 // English 3 // German 3 // Chinese 3 // Intercultural Studies 3 (America) // Well-being and the Resilient Student

Semester 2

Management Accounting for Decision Makers

Sales: Management & Practice

Branding & Customer Relationship Management

PR Planning & Execution (year-long)

Marketing Communication Media Tools (year-long)

Electives: New Product Development // Intercultural Studies 4 (Middle East & Africa) // French 4 // Spanish 4 // English 4 // German 4 // Chinese 4

Year 3

Semester 1

Mobile Marketing

Integrated Communications Practice

Writing for Digital Media

Applied Entrepreneurship

Event Management

Electives (Choose one): Intercultural Studies 5 (Asia) // Image editing and Design Theory // French 5 // Spanish 5 // English 5 // German 5 // Chinese 5

Semester 2 (Choose One)

Work Placement

Studies Abroad Semester

Careers

The degree prepares you for a career in marketing and public relations and has been welcomed as both timely and relevant by employers and recruitment agencies. You will be faced with challenges designed to unlock your potential while learning in a truly supportive environment.

Graduates of this course are qualified for careers in areas such as:

  • public relations
  • advertising
  • data analytics
  • sales account management
  • online community/social media management
  • brand management
  • corporate social responsibility
  • media relations
  • customer engagement
  • event management
  • inbound/outbound communication
  • marketing
  • communication management
  • content generation
  • global sales and more
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