Bachelor in Commerce and Marketing (BSc) - BBU (Budapest)

The Bachelor in Commerce and Marketing (BSc) program has a long-standing tradition and market-leading features in the field of marketing and commerce education.

Its aim is to release professionals with up-to-date business knowledge, expertise, and skills to the labor market, who are able to perform the procurement and sale of various products and services in a demand-driven manner. Students graduating from this program will be able to manage the commercial, logistics, and marketing activities of SMEs and large enterprises.

The The Bachelor in Commerce and Marketing (BSc) is offered by The Faculty of Commerce, Hospitality and Tourism. It focuses on omnichannel commerce, traditional and digital commerce, management, logistics, and marketing activities and practices related to domestic and international commerce and service processes, as well as the further expansion of related knowledge and skills. The program provides sufficient depth of theoretical knowledge to ensure the continuation of one’s studies within the framework of a master’s program.