Bachelor in Marketing (BSc) - Saint Louis University Madrid

Marketing concerns the challenge of winning and keeping customers. The Richard A. Chaifetz School of Business marketing program at Saint Louis University's Madrid Campus provides students with the practical skills and training necessary to succeed in professional marketing positions worldwide.

Marketing is present in countless facets of our everyday life. SLU-Madrid's major in marketing transforms students into active decision-makers in this complex area of business that seamlessly combines scientific, technical, and artistic disciplines.

Students will gain an understanding of the complete marketing process, from consumer behavior to market research, to promoting a finished good in the market. Several paths of study are available which allow students to focus on a particular aspect of marketing, such as digital marketing, product management, data analysis, retail marketing, or integrated marketing communications.

Marketing is so central to our society that its studies can be combined with a business core, a communications major, any science degree, or even a humanities-related bachelor's degree.