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Bachelors
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Business Management & Marketing
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Business (Management)
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BACHELORS

Business (Management)

Dublin Business School
DublinIreland
On campus
Full-time
€5,995.00/year
 1258 Points
Duration
3 Years
Language
English

Program Description

The BA (Hons) in Business (Management) is designed to provide a solid foundation for success in a business career. The course provides a strong grounding in fundamental business concepts, ideas, practices and methodologies. It features a rich learning environment that involves students in comprehensive and critical analysis of business organisations, functions, processes and management techniques.

This course provides students with a good understanding of general business theory and practice. It also provides the critical knowledge and skills that will enable an effective contribution to the resolution of business problems and prepares students for the challenges posed by the dynamic nature of the modern business environment. As the course progresses, the emphasis shifts from foundation knowledge to in-depth study of particular areas of the major disciplines.

There is also a greater emphasis on independent work and on the development of a critical and analytical approach to the subject matter, which gives students the confidence to critically evaluate information, ideas and opinions.

Entry Requirements

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Assessment

The BA (Hons) Business Studies is taught mainly through lectures and tutorials, with students taking responsibility for a significant amount of study outside scheduled class contact times. Assessment takes a variety of forms, including essays and reports, individual and group assignments and formal examinations. The majority of subjects are assessed through a combination of coursework and examination.

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Program Structure

The Management pathway focuses on the business areas of Selling and Sales Management at Level 7 and Project Feasibility. At Level 8, the general management pathway offers Data Management and Analytics along with Creativity, Innovation and Entrepreneurship.

The aim of the pathway is to provide learners with a detailed knowledge of business management as it is applied to selling, projects, analytics and innovation. This pathway was designed in response to student feedback and reflects the diverse and developing skillsets desired in business today.

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Curriculum

Year 1

Maths and Stats for Business

Business Context and Organisation

Marketing Essentials

IT Essentials

Economic Perspectives

Learning to Learn

Introduction to Business Finance

Year 2

Management

Financial Management

Business Information Systems

Business Ethics and Research Practice

Advanced Economic Perspectives

Selling and Sales Management

Project Feasibility

Year 3

Strategic Management

Global Business

Human Resource Management

Data Management and Analytics

Creativity, Innovation and Entrepreneurship

Capstone Project

Careers

  • Marketing
  • Sales
  • Operations
  • Information technology
  • Finance
  • General management
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