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Bachelors
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Business Management & Marketing
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Business Administration
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BACHELORS

Business Administration

Westcliff University (Miami)
Miami. FloridaUSA
On campus
Full-time
€551.27/Credit
Duration
3 Years
Language
English
Apply date
Aug 2024

Program Description

Our Westcliff Business Degree, Bachelor of Business Administration (BBA) program, taught online, leads undergraduate students onto the next step in their business careers. At Westcliff University, BBA students become knowledgeable about a wide variety of disciplines, including finance, accounting, marketing, operations, sales, and information technology.

Our professors, all of whom are senior managers in their respective fields, partner with BBA students to develop their verbal and written communication skills. Students lead group discussions and make presentations in class, and are encouraged to share their distinct perspectives.

There may be additional costs by this University.

Entry Requirements

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Curriculum

Core Courses

Foundations of Business

Principles of Accounting

Principles of Microeconomics

Principles of Macroeconomics

Introduction to Business Communication

Introduction to Business Law

Foundations of Statistics

Introduction to Organizational Behavior

Introduction to Leadership

Principles of Marketing

Essentials of Corporate Finance

Introduction to Information Systems

Fundamentals of Decision Making

Foundations in Operations Management

Introduction to Sales Management

Essentials of Entrepreneurship

The Necessities of International Marketing & Culture

Principles of Advertising

Introduction to Business Research

Development of Business Strategy

Elective Courses

Business Intelligence Tools and Technologies
Big Data Analytics
Principles of Managerial Accounting
Corporate Financial Decisions
Introduction to Information Systems
Project Management
Consumer Behavior
Public Relations
Principles of Branding
Mass Communications and Media
Retail Management
Business Ethics
Investment Decisions
E-Commerce
Working Capital Management
Financial Institutions and Markets
Corporate Finance Strategy
Financial Derivatives
Investment & Portfolio Management
Fundamentals of Human Resource Management
Compensation and Reward Management
Performance Management
Management of Labor Relations
Strategic Human Resources Planning
Applied Marketing Analytics
Customer Relations Management
Digital Marketing Strategy
Integrated Marketing Communication
Social Media Strategy
Contemporary Issues in Sports & Exercise Science
Organizational Sports & Strategic Management
Leadership Principles for Sports Management
Sports Psychology
Sports Facility & Events Management
Analytical Approach to Innovation-Driven Entrepreneurship
Entrepreneurial Innovation Management
Negotiation Theory and Skills for Entrepreneurs
Feasibility Analysis for Sustainable Entrepreneurship
New Product Development for Entrepreneurs

Learning Outcomes

  • Differentiate and discuss the functional components of business – economics, marketing, accounting, finance, law, and management.
  • Demonstrate effective presentation of business analyses and recommendations through written forms of communication appropriate to the intended audience.
  • Demonstrate effective presentation of business analyses and recommendations through oral communication of conventions and forms appropriate to the intended audience.
  • Demonstrate the ability to recognize the need for information, be able to identify, locate, evaluate, share and apply the information effectively to facilitate problem-solving and decision-making.
  • Illustrate the value of diversity when developing a global perspective.
  • Use independent, critical thinking and reasoning skills to identify problems and apply problem-solving abilities.
  • Employ a sense of ethics and values which can be applied in a personal and professional environment.
  • Construct and apply aspects of team development and construct for the purpose of solving business problems and attaining organizational goals.
  • Analyze business problems through quantitative reasoning and methods by obtaining, evaluating and interpreting the data.
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