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Business Management & Marketing
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Business Administration (Online) (BBA) - WU (Los Angeles)
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BACHELORS

Business Administration (Online) (BBA) - WU (Los Angeles)

Westcliff University (Los Angeles)
Los Angeles, CaliforniaUSA
Online
Full-time
€661.35/Credit
Duration
4 Years
Language
English

Program Description

The bachelor in Business Administration (Online) (BBA) leads undergraduate students onto the next step in their business careers. At Westcliff University, BBA students become knowledgeable about a wide variety of disciplines, including finance, accounting, marketing, operations, sales, and information technology.

Entry Requirements

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Curriculum

Core Courses

Principles of Accounting

Foundations of Business

Introduction to Business Law

Foundations of Statistics

Principles of Microeconomics

Principles of Macroeconomics

Essentials of Entrepreneurship

Business Communication

Essentials of Corporate Finance

Introduction to Leadership

Foundations in Operations Management

Fundamentals of Decision-Making

Introduction to Sales Management

The Necessities of International Marketing and Culture

Principles of Marketing

Principles of Advertising

Introduction to Organizational Behavior

Introduction to Business Research

Management of Information Systems

Capstone Course

Development of Business Strategy

Integrative Studies (General Education) Courses

Communication

Mathematics

Humanities

Social & Behavioral Sciences

Physical & Biological Sciences

Elective Courses

Business Ethics

Query Design and Analysis

Artificial Intelligence & Machine Learning

Analytical Approach to Innovation-Driven Entrepreneurship

Entrepreneurial Innovation Management

Negotiation Theory and Skills for Entrepreneurs

Feasibility Analysis for Sustainable Entrepreneurship

New Product Development for Entrepreneurs

Entrepreneurial Innovation Management

Working Capital Management

Financial Institutions and Markets

Corporate Financial Decisions

Financial Derivatives

Investment Decisions

Fundamentals of Human Resource Management

Compensation and Reward Management

Strategic Human Resource Planning

Public Relations

Online Business

Performance Management

Management of Labor Relations

Customer Relationship Management

The Psychology of Consumer Behavior

Principles of Branding

Mass Communication and Media

Applied Marketing Analytics

Social Media Strategy

Digital Marketing Strategy

Integrated Marketing Communication

Contemporary Issues in Sports & Exercise Science

Organizational Sports & Strategic Management

Leadership Principles for Sports Management

Sports Psychology

Sports Facility & Events Management

Management of Information Systems

Learning Outcomes

  • Differentiate and discuss the functional components of business/economics, marketing, accounting, finance, law, and management
  • Demonstrate effective presentation of business analyses and recommendations through written forms of communication appropriate to the intended audience.
  • Demonstrate effective presentation of business analyses and recommendations through oral communication of conventions and forms appropriate to the intended audience.
  • Demonstrate the ability to recognize the need for information, be able to identify, locate, evaluate, share and apply the information effectively to facilitate problem-solving and decision-making.
  • Illustrate the value of diversity when developing a global perspective.
  • Use independent, critical thinking and reasoning skills to identify problems and apply problem-solving abilities.
  • Employ a sense of ethics and values which can be applied in a personal and professional environment.
  • Construct and apply aspects of team development and construct for the purpose of solving business problems and attaining organizational goals.
  • Analyze business problems through quantitative reasoning and methods by obtaining, evaluating and interpreting the data.
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