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Business Management & Marketing
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Marketing Management (Digital Business Concepts) - Fontys
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Marketing Management (Digital Business Concepts) - Fontys

Fontys University of Applied Sciences (Tilburg)
TilburgNetherlands
On campus
Full-time
€2,530.00/year
 980 Points
Duration
4 Years
Language
English
Apply date
Sep 2024

Program Description

Are you interested in innovation, digitization, and entrepreneurship? During the course Marketing Management (Digital Business Concepts), you’ll become a commercial and all-around professional that uses innovative digital marketing strategies for optimal business results.

We train you to become a modern, forward-looking marketing specialist. This program in Marketing Management (Digital Business Concepts) will teach you how to design digital concepts and market them. During your studies, our network can connect you with companies that develop digital experiences and help customers with their online ambitions and challenges.

Think of interning at a digital agency, start-up, or corporate innovation department. Examples of prominent Dutch companies collaborating with MM DBC are TamTam, Freshheads, and large organizations such as Coolblue, Heineken, and Philips.

Entry Requirements

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Curriculum

Year 1

The first year of the study program is the Propaedeutic Year and mainly focuses on the exploration of today’s commercial world. This year will also have four-period themes. These are: ‘Market Research’, ‘Concepting’, ‘Marketing’, and ‘Entrepreneurship’. All the courses of year 1 are focused on those four themes, and you will end the year having to present a big personal project in which you have to put theory into practice and apply all the elements learned this year.

Year 2

The second year of MM Digital Business Concepts is part of the Main Phase (together with year 3). This year is all about deepening your knowledge. You’ll expand on your theoretical insight, your work in classes, and your own creativity.

Year 3

The third year of MM Digital Business Concepts is also part of the Main Phase (together with year 2). In the first semester of year 3, students are going to do an internship or complete a Minor program, depending on the choice they made in the previous year.

Year 4

Global Citizenship

Global citizenship

A Brave New China

Bootstrapping innovation (design sprint)

Web programming

Online psychology and neuromarketing

Marketing Management (Digital Business Concepts) offers four ways to graduate:

Regular thesis trajectory
Start-up trajectory
Entrepreneur trajectory
Growth hacking trajectory

Careers

  • SEO/SEA specialist
  • Growth hacker
  • (Online) Marketeer
  • (Big) data analyst
  • Content specialist
  • Launch your own start-up
More

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