Bachelor in Marketing - IAN International Academy of Naples

With changing consumption patterns, technological innovations, and new trends, companies with a bachelor in marketing are prompted to rethink their marketing and sales development strategy. The rise of online sales also offers new opportunities and requires new skills.

It is up to companies to hire a professional who, through his global vision and technical skills, will choose the right method to stimulate or sustain commercial activity. This expert, with a bachelor in marketing, must be able to work with various stakeholders, such as research and marketing studies managers, manufacturers, the sales force, but also advertisers, and designers.

Whatever the size of the company, from the very small to the large group via the SME, it is essential to differentiate itself from the competition and gain market share by relying on a professional with a bachelor in marketing who will know how to be proactive in an economic environment constantly evolving to anticipate and meet the expectations of an ever more demanding clientele.

A bachelor in marketing will bring the necessary expertise and knowledge to drive successful marketing strategies in today's dynamic business landscape.