The Βachelor in Marketing at EKA University of Applied Sciences is based on a workshop-based learning approach: part of the limited choice study courses are mostly workshops, where students together with industry professionals will work on solving practical tasks and developing skills in developing marketing solutions.
According to the report "The Future of Jobs 2020", changes in the demand for labor by occupation are predicted. Specialists in digital marketing take the 4th place for the most demanded specialists in the future. In the Βachelor in Marketing program, great emphasis is placed on digital marketing, offering students both special study courses and the opportunity to acquire the necessary skills in practical workshops.