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BACHELORS
Bachelor in Marketing and Communication (BBA) - IUM
Bachelor in Marketing and Communication (BBA) - IUM
Monaco, Monaco
On campus
Full-time
€13,600.00/year
1360 PointsDuration
3 Years
Language
English
Apply date
Sep 2024
Program Description
The Bachelor in Marketing and Communication (BBA) at the International University of Monaco (IUM) aims to provide students with a comprehensive understanding of marketing principles and practices and equip them with the skills and knowledge needed to succeed in marketing and communication careers.
During the first two years, the Bachelor in Marketing and Communication (BBA) program is focused on providing students with a comprehensive understanding of marketing and communication strategies, tactics, and tools. Students will select a specialization field in the third year.
During the first two years, the Bachelor in Marketing and Communication (BBA) program is focused on providing students with a comprehensive understanding of marketing and communication strategies, tactics, and tools. Students will select a specialization field in the third year.
Entry Requirements
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Curriculum
Jobs - Careers
- Market Research
- Public Relations
- Advertising
- Marketing: brand management, product management, marketing research, digital marketing, advertising
- Sales: sales management, channel management, customer relationship management
- Digital Marketing: search engine optimization (SEO), social media marketing, email marketing
- Entrepreneurship: new product development, digital marketing, or marketing consulting capacity
Industries:
- Banking, Finance, Insurance
- Media, Advertising & Entertainment
- Fashion, Watches, Accessories
- Consumer / Professional Services
- Retail
- Energy & Power
- Real Estate / Construction
- Hospitality & Leisure
- High Technology & Telecommunication
- Healthcare
- Government Agencies / Non-Governmental
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