The global economy is undergoing unprecedented integration. Today’s marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete.
The Bachelor in Marketing (BSc) at University of Essex is a highly practical marketing course that combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today.
The program develops students' creativity, analytical and strategic decision-making skills so they can maximise business performance in fast-moving, digitally connected and international markets.
The Bachelor in Marketing (BSc) is accredited by The Chartered Institute of Marketing (CIM).