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Bachelors
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Business Management & Marketing
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Bachelor in Marketing (BSc) - University of Essex (UK)
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    For this specific program there is a Brive Application Fee of €250.
    BACHELORS

    Bachelor in Marketing (BSc) - University of Essex (UK)

    University of Essex
    SouthendUK
    On campus
    Full-time
    €24,642.03/year
    Duration
    3 Years
    Language
    English

    Program Description

    The global economy is undergoing unprecedented integration. Today’s marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete.

    The Bachelor in Marketing (BSc) at University of Essex is a highly practical marketing course that combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today.

    The program develops students' creativity, analytical and strategic decision-making skills so they can maximise business performance in fast-moving, digitally connected and international markets.

    The Bachelor in Marketing (BSc) is accredited by The Chartered Institute of Marketing (CIM).

    Entry Requirements

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    Curriculum

    Year 1

    Business Creation and Growth

    Business Economics

    Introduction to Accounting and Finance

    Principles of Markets, Marketing and Selling

    Introduction to Quantitative Analysis

    Introduction to International Business

    Professional and Academic Development

    Year 2

    Managing Innovation

    Consumer Behaviour

    Business-To-Business Marketing

    Business Research Methods

    Professional and Academic Development 2

    Electives

    Year 3

    Business Strategy

    Research Project - Marketing

    Marketing Communications

    Services Marketing

    Electives

    Career Skills in Business
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