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Business Management & Marketing
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Bachelor in Marketing (BA) - Middlesex University Dubai
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BACHELORS

Bachelor in Marketing (BA) - Middlesex University Dubai

Middlesex University Dubai
On campus
Full-time
€15,503.17/year
 1624 Points
Duration
3 Years
Language
English
Apply date
Aug 2024
Start date
Sep 2024

Program Description

There has never been a more exciting time to be a marketing practitioner; as digital and social media merge with traditional communication methods, changing the way businesses operate.

The Bachelor in Marketing (BA) degree at Middlesex University Dubai is a stepping stone to an exciting career across a range of disciplines, including: branding, customer relationship marketing, international marketing, advertising, public relations, sales and events management.

Middlesex University Dubai's award-winning marketing courses have a reputation for teaching excellence. Based within the flourishing Business School, students will benefit from the support of leading academics who will teach you to think critically about marketing practice in a 21st century context. They will graduate as independent marketing professionals, primed with a suite of high-level marketing skills, coupled with the experience and confidence to flourish.

The Bachelor in Marketing (BA) at Middlesex University Dubai is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM).

Entry Requirements

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Curriculum

Year 1

Marketing Tools and Analysis

Marketing Finance

Creativity and Communication

Consumer Behaviour

Marketing Theory and Practice

Year 2

Compulsory Courses

Digital Marketing Strategy

Content Marketing and Media Editing

Marketing Research and Insights

Brand Management

Optional Courses

Advertising and Sales Promotion

Entrepreneurial Marketing

Customer Engagement Mark

Year 3

Compulsory Courses

Services Marketing Management

Global and Cross-cultural Marketing

Marketing Strategy and Planning

Optional Courses

Marketing Consultancy Projec

Digital Campaign Planning and Analytics

Fashion Marketing

New Venture Creation

Public Relations and Corporate Reputation

Social Media and Viral Marketing

Marketing Internship

Jobs - Careers

  • Marketing Research
  • Product Development
  • Brand Management
  • Integrated Marketing Communications
  • Retailing
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