Bachelor in Market and Consumer Psychology (BA) - KIU

You believe that the focus is on people and want to learn more about how people perceive themselves and the world around them, how they behave, interact, and change the world – without focusing on psychological therapy. You are particularly fascinated by how markets work: Why do people choose certain brands and products, how does advertising shape us as people? That’s why you want to acquire practical skills in management, consumer research, and psychology. These skills will open up many perspectives for you in advising people, and also in understanding markets and consumers.

The Bachelor in Market and Consumer Psychology (BA) program focuses on psychological traditions rooted in the humanities and social sciences, with a strong emphasis on interpretive and qualitative methods. It follows an interpretative approach that combines management and selected areas of psychology. The program combines analytical skills, reflective potential, and applied skills. During a semester abroad, you can deepen your skills at one of Karls' partner universities.

Bachelor features: Practical experience - Internationality - Personality development

The university is state-recognized and FIBAA-accredited and this program is in accreditation.