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Bachelors
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Business Management & Marketing
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Bachelor in Management and Marketing (BSc) - Essex
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    For this specific program there is a Brive Application Fee of €250.
    BACHELORS

    Bachelor in Management and Marketing (BSc) - Essex

    University of Essex
    ColchesterUK
    On campus
    Full-time
    €24,698.68/year
    Duration
    3 Years
    Language
    English

    Program Description

    The Bachelor in Management and Marketing (BSc) at University of Essex enables them to combine the study of management with the opportunity to develop marketing expertise. Student learn what’s involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management. The program also develops students' practical skills in communication, data analysis and critical thinking.

    Accredited by The Chartered Institute of Marketing (CIM).

    Entry Requirements

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    Curriculum

    Year 1

    Introduction to Management

    Introduction to Marketing

    Introduction to Accounting I

    Introduction to Accounting II

    Quantitative Methods and Finance

    Understanding Value and Values

    Understanding Organisational Management

    Professional and Academic Development (Management and Marketing)

    Year 2

    Management Accounting I

    Organisational Behaviour

    International Business Environment

    Marketing Management

    Digital Marketing and Social Media

    Business Strategy

    Research Methods in Management and Marketing

    Introduction to Consumer Behaviour

    Successful Futures

    Student Success Tutorial

    Year 3

    Critical Marketing Perspectives

    Business Ethics

    Brand Management

    Electives
    Outdated Content
    The content has not been updated in the last 6 months

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