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Business Management & Marketing
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Bachelor in Management - Audencia Business School (Paris)
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BACHELORS

Bachelor in Management - Audencia Business School (Paris)

Audencia Business School (Paris)
Nantes, France
On campus
Full-time
€25,000.00total
Duration
3 Years
Language
English
Apply date
Sep 2024

Program Description

Audencia Business School (Paris)'s bachelor in Management prepares future managers for different professions in the field of business and management by providing key academic skills, international exposure, digital expertise, global responsibility awareness, and professional experience.

In the bachelor in Management, the school trains middle-management professionals who are able to incorporate environmental and social challenges into their decision-making processes.

The curriculum emphasizes skill development through theory, practical internships, and company missions. The emphasis is on creativity, project management, intrapreneurship, and entrepreneurship, all of which are necessary skills for dealing with future economic challenges.

Entry Requirements

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Sign up, check the entry requirements, and find out your compatibility with the program.

Curriculum

Year 1

Core Courses

Marketing 5.0 (Strategy & Communication)

Financial Accounting

Fundamentals of Law

Excel & Statistics for Business

International Negotiation & Sales Techniques

Economics & Business Organisation

Human Resources Management

Marketing 5.0 (Product, Price & Place)

Financial Analysis

Cost Accounting

Geopolitics & Climate Challenges

Fundamentals of International Trade

Introduction to Technology Management

Principles of Macroeconomics

Elective Courses

Choose one course per semester:
Coding
Blockchain & AI Machine Learning
Internet of Things (IoT)
Website Creation & No Code Applications
Design Thinking
Brand Design
Digital Media Design
History of Art & Design
Emotional Intelligence & Stress Management
Diversity & Inclusion
Brain Training
Positive Communication in a Working Environment
Understanding International Relations
Multi-Disciplinary Approach to Energy Transition

Year 2

Core Courses

Responsible Consumer Behaviour

Cross Cultural Management

Data Analysis and Business Intelligence

Corporate Strategy

Project Management

Commercial Law

Corporate Social Responsibility

Retailing & Merchandising in a Digital World

Financial Performance Management

International Business Law

Organizational Behaviour

Research Methods for Business

New Economic & Societal Models

Business Game

Elective Courses

Choose four of the following:
Coding
Blockchain & AI Machine Learning
Internet of Things (IoT)
Website Creation & No Code Applications
Design Thinking
Brand Design
Emotional Intelligence & Stress Management
Diversity & Inclusion
Brain Training
Positive Communication in a Working Environment
Understanding International Relations
Multi-Disciplinary Approach to Energy Transition

Year 3

Path 1

- 1st term: Take 10 advanced management courses.
- 2nd term: Choose 8 elective courses among four different fields: International Business, Digital Marketing, Corporate Finance, and Management for Tomorrow. Take all 8 in one field if you would like to specialize, or mix and match to build your own customized program: it’s up to you!
- Finish with a Bachelor's thesis

Path 2

- 1st term: Choose 8 elective courses in English among three different fields (International Business, Digital Marketing, Corporate Finance) or in French among 4 different fields (Entrepreneurship, Supply Chain and Purchasing, Accounting and Management Control, Sales and Business Management). Take all 8 in one field if you would like to specialize, or mix and match to build your own customized programme: it’s up to you! If you choose this path, you’ll prepare your Bachelor thesis at this stage.
- 2nd term: Choose any 5 elective courses taught in English (International Business, Digital Marketing, Corporate Finance).
- Finish with a corporate internship

Path 3

Study abroad at one of Audencia’s partner universities.

Advanced Management Courses

Cross-cultural Management

International Strategic Management

Empirical Research Project

Managing International Business

Business Game

Creating a New Business

Corporate Governance

Operations Management

Strategic & Change Management

Digital Transformation and New Management Practices

International Business Electives

Managing Import Activities

Managing Export Activities

International Business Law & Project Management

Doing Business Around the World

International Trade Negotiation

Purchasing Strategy

Supply Chain Management

Innovation Management in Multinational Companies

Digital Marketing Electives

Digital Strategy and Content Marketing

Customer Relationship Management

Data and Customer Experience

Digital Project Management

Hackaton in Digital Marketing

Internet Law and Data Privacy

Inbound Marketing and Business Performance

Design Thinking, Creativity and Innovation

Corporate Finance Electives

Investment and Financing Policy

Financial Analysis

Cost Control

Big Data and Finance

Corporate Finance

Financial Decision-making with Excel

Risk Management

Corporate Evaluation

Need help applying to this program?

Schedule a free 20-minute counseling session today!