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Bachelors
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Business Management & Marketing
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Bachelor in International Marketing (BSc) - Schiller Madrid
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BACHELORS

Bachelor in International Marketing (BSc) - Schiller Madrid

Schiller International University Madrid
MadridSpain
On campus
Full-time
€15,400.00/year
Duration
4 Years
Language
English
Start date
Sep 2025

Program Description

Get ready for a successful career in international marketing with Schiller. Learn how to use the latest digital trends and data-driven marketing to create brand identity and recognition strategies with the Bachelor in International Marketing (BSc).

The course focuses on the latest digital trends and equips you with the knowledge and skills to navigate the global marketplace. You will learn about data-driven marketing and how to leverage data to make informed decisions and stay ahead of the curve. From concept to market launch, this international business and marketing course will teach you everything from product creation to growth and how to spearhead e-commerce projects and position them in the market for digital transformation.

Schiller aims to prepare the students to become future leaders in the field. With the Bachelor in International Marketing (BSc) course, you will learn how to develop powerful brand identities and create communication strategies that cut through the noise, allowing you to stand out in the competitive marketing landscape.

Entry Requirements

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Why Study Bachelor in International Marketing (BSc)

  • Gain Global Perspective
  • Future-Focused Curriculum
  • Challenge-Based Learning
  • Global Employability Path
More

Curriculum

General Courses

Behavioral Psychology and Wellbeing

English Composition

College Research and Writing

Public Speaking

Beginning Foreign Language I

Beginning Foreign Language II

Introduction to International Business

European Modern History

Global Perspectives on International Relations

Introduction to Big Data and Artificial Intelligence

College Mathematics

Science and Society

Area Courses

Accounting I

Ethics and Law in International Business

International Marketing

Communication and Negotiation Skills

Statistics

Digital Marketing Technology

International Business Policy

Entrepreneurship and New Ventures

Capstone Final Thesis/Project

Final Thesis/Project I

Final Thesis/Project II

Sales Management and E-Commerce

Principles of Microeconomics

Principles of Macroeconomics

Applied Mathematics and Data Analysis

Fundamentals of Marketing

Product Marketing

Marketing Strategy

Integrated Marketing Communication

Relational, Direct, and Interactive Marketing

Big Data for Marketing Analysis

Price and Cost Management

Social Media Marketing

Brand Management

Corporate Internships - Marketing

Elective Courses

Accounting II

Leadership and Decision-Making

Sustainable Development

Human Resources Management

Business Project Plan

Multinational Enterprise

International Trade and Finance

Cross-Cultural Communication

Cross-Cultural Communication Project

Intermediate Foreign Language I or any 200-400 Level Elective

Intermediate Foreign Language II or any 200-400 Level Elective

Advanced Foreign Language I or any 200-400 Level Elective

Advanced Foreign Language II or any 200-400 Level Elective

Sales Management

Distribution and Retail

Organizational Psychology
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