Bachelor in Digital Marketing and Social Media (BSc) - XU

The Bachelor in Digital Marketing and Social Media (BSc) at XU Exponential University of Applied Sciences provides students with the knowledge and skills to change the world with their creative ideas.

The first few semesters of the program revolve around digital marketing goals and strategies. Students will learn to develop and implement sophisticated digital marketing and communication concepts. In the process, they will get to grips with the central social media tools.

Another focus of the first semester is digital communication and innovation management. Here, students will learn how to use modern communication and collaboration methods and techniques effectively and efficiently. They will study innovation methods and techniques. In doing so, they will work on and test the latest digital methods and techniques in a fun way. They will also acquire a high level of digital tool competence.

In the fourth semester of the Bachelor in Digital Marketing and Social Media (BSc), students can choose which of XU's partner universities they would like to spend a semester abroad at.

In the last two semesters, students can choose two of the following specializations: Digital Marketing Management, Social Media Marketing, Digital Marketing Communication (Search Engine Marketing, Mobile Marketing), Digital Marketing Intelligence/Advanced Market Research, Digital Branding, Digital Customer Relationship Management, and Digital Communication Design.