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Bachelors
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Business Management & Marketing
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Digital Marketing (Blended) (BBA) - GBSB (Barcelona)
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BACHELORS

Digital Marketing (Blended) (BBA) - GBSB (Barcelona)

GBSB Global Business School (Barcelona)
BarcelonaSpain
Blended
Full-time
€10,750.00/year
Duration
3 Years
Language
English

Program Description

The bachelor in Digital Marketing (Blended) (BBA) is designed to provide GBSB students with a comprehensive education, focused on advanced digital marketing skills and practices used today.

Study on campus in Barcelona exploring critical thinking and specialized theory, amongst many other concepts with a bachelor in Digital Marketing (Blended) (BBA).

The bachelor in Digital Marketing (Blended) (BBA) provides a solid foundation of business skills that are rooted in digital marketing. Learning by doing is reflected in modules such as SEO strategy, website optimization, digital advertising, product development, and market analysis.

Entry Requirements

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Curriculum

Year 1

Global Business Environment

Business Communication

Introduction to Digital Entrepreneurship and Innovation

Fundamentals of Marketing in the Digital Era

Principles of Accounting

Business Law in a Digital Context

Business Math and Statistics

Year 2

Strategic Management of Enterprise and Digital Innovation

Managerial Accounting

Leadership and Organizational Behaviour

Starting a New Digital Business

Business Economics

Business Research Methods

Choose three of the following:
Digital Branding
Management of Retail and Electronic Distribution Channels
Pricing Strategies and Digital Products
E-Commerce Development
Sales Management
Consumer Behavior and Emerging Technologies
Dissertation in the area of Digital Marketing

Year 3 - Online

Professional and Career Development

Innovative and Creative Thinking

Corporate Finance

Disruptive Technologies for Innovation and Change

Three units corresponding to a chosen specialization area

Undergraduate Dissertation

Jobs - Careers

  • Digital Agency Account Manager
  • Content Writer
  • Virtual Reality Developer
  • Seo and Sem Specialist
  • User Experience Designer
  • Data Analysts
  • Email Marketing Specialist
  • Internet of Things Marketing Specialist
  • Social Media Marketer
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