Bachelor in Digital Management (BA) - Karlshochschule

You believe that digitalization is the most important challenge of our time. It is changing the way markets function, how we communicate, how we organize our work, and how we live together in our society. You are interested in getting to know the mechanisms of this “world of algorithms”: How does coding work? What is a network economy? How can artificial intelligence be used in our business world? Through these ‘Rules and Tools’ you will learn to transform companies, but also to discuss the need for ethical reflection and the definition of new data protection rules and market regulations.

The focus of the Bachelor in Digital Management (BA) is on management and transformation skills combined with various interdisciplinary perspectives on digitalization. These include approaches from economics, media studies, marketing, human resources, and psychology. Although it is not a technology-based degree program, it provides insights into the technological infrastructure and management implications of digital technology.

There is a strong focus on applied skills such as advising companies and coaching teams, but also on reflective and ethical reflection on the social and ethical challenges of digitalization. During a semester abroad, you can deepen your skills at one of Karls' partner universities.

Bachelor features: Practical experience - Internationality - Personality development

The university is state-recognized and FIBAA-accredited.