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Business Management & Marketing
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Bachelor in Digital Business (Online) (Gr) (BA) - IU
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BACHELORS

Bachelor in Digital Business (Online) (Gr) (BA) - IU

IU International University of Applied Sciences (UNIOPEN)
BerlinGermany
Online
Full-time
€4,000.00/year
 600 Points
Duration
3 Years
Language
Greek
Apply date
Oct 2024

Study 100% Online

100% οnline fully-accredited bachelor's program at highly affordable tuition fees with the support of UNIOPEN.

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Program Description

The Bachelor in Digital Business (Online) (BA) at IU International University of Applied Sciences with the support of UNIOPEN offers a comprehensive education for those who wish to understand and exploit the potential of digital business.

As part of the program, students will develop the necessary skills and knowledge to excel in the digital world of business. The Bachelor in Digital Business (Online) (BA) offers a broad and deep understanding of digital technologies and business strategies, providing students with the necessary foundations for a successful career in the digital world.

Entry Requirements

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Program Goals

  • Introduction to the fundamentals and concepts of digital business, including the strategies, models and tools used.
  • Learning and applying digital marketing techniques such as SEO, SEM, social network management and content creation.
  • Development of skills to design, develop and manage e-commerce platforms.
  • Learning the latest digital technologies such as artificial intelligence (AI), blockchain and big data.
  • Development of skills in data analysis to make informed and strategic business decisions.
  • Learning digital project management techniques, including agile methodologies (Agile, Scrum).
  • Analysis of legal and ethical issues related to digital business, such as data protection and intellectual property.
  • Enhancement of professional skills such as critical thinking, problem solving, teamwork and communication.
  • Encouraging entrepreneurship and innovative thinking.
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Learning Outcomes

  • Understanding of the basic concepts of digital business
  • Development of digital marketing skills.
  • Design and management of electronic commerce (E-Commerce)
  • Use of digital technologies and innovation
  • Data analysis and business intelligence
  • Digital project management
  • Understanding of legal and ethical issues
  • Development of professional skills
  • Strengthening innovation and entrepreneurship
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Who is the program for?

  • New students who have completed secondary education. High school students interested in math, computer science, business and technology. Students who wish to study in a modern and fast-growing field with many career opportunities.
  • People who want to enhance their career. Professionals from various fields, such as marketing, IT, business management and finance, who want to upgrade their knowledge and acquire new skills in digital business. People who wish to move into roles such as digital marketing specialist, e-commerce manager or business analyst.
  • Entrepreneurs and future entrepreneurs. Entrepreneurs who want to better understand how to leverage digital technologies to improve their businesses. People who want to start their own digital business or startup.
  • People with a technical background. Students and professionals with a background in IT, engineering or natural sciences who want to expand their knowledge and specialize in the business applications of digital technologies.
  • Business executives and managers. Executives who want to understand business enterprise strategies and technologies to implement effective digital strategies in their companies. Managers who wish to lead the digital transition of their organizations.
  • People with an interest in innovation and technology. Students and professionals interested in following the latest developments in digital technologies and participating in innovation in the business sector. People who want to understand how digital technologies can be used to create new business opportunities and improve efficiency.
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Curriculum

Year 1

Semester 1

Digital Business Models

Business 101

Introduction to Academic Work

Introduction to Computer Science

Managerial Economics

Project: Digital Business Models

Semester 2

Accounting and Balancing

Digital Future Commerce

Fundamentals of Data Protection and IT Security for Non-Technical Programs

Intercultural and Ethical Decision-Making

Online Marketing

Project: Design Thinking

Year 2

Semester 3

Statistics – Probability and Descriptive Statistics

Collaborative Work

Management Accounting

Introduction to Low-Code Development

Introduction to Process Management

Project: Low-Code Development

Semester 4

IT Law

Seminar in Current Topics in Digitalization

Corporate Finance and Investment

E-Commerce I

Corporate Planning and Simulation

Agile Project Management

Year 3

Semester 5

Leadership 4.0

Data Analytics and Big Data

Introduction to Data Science

Project: New Work

Elective A

Semester 6

Elective B

Elective C

Bachelor Thesis & Colloquium

Electives

Elective A

Content Marketing and CRM

Business Consulting

Markets and Advertising

Salesforce Platform Development

Machine Learning

Software Engineering – Requirements Engineering and Quality Assurance

Managing People and Fundamentals of Business Psychology

Elective B

Search Engine Marketing

Conflict Management and Coaching

Market Research and Media

Object-oriented Programing

AI Specialist

Data Engineer

Digital HR and Change Management

Elective C

International Brand Management and Corporate Communication

Digital Market and Consumer Psychology

Foundations of Programming with Python

Data Analyst

Agile Software Engineering

Global Corporations and Sourcing

Agile Management and Digital Entrepreneurship

Mastering Prompts

Jobs - Careers

  • Digital Marketing Specialist
  • E-commerce Manager
  • Business Analyst
  • CRM Manager
  • Digital Project Manager
  • Digital Business Consultant
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