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Business Management & Marketing
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Bachelor in Digital Business (BSc) - XU University
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BACHELORS

Bachelor in Digital Business (BSc) - XU University

XU Exponential University of Applied Sciences
PotsdamGermany
On campus
Full-time
€27,360.00total
 2736 Points
Duration
3 Years
Language
English
Apply date
Sep 2024
Start date
Oct 2024

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Program Description

The Bachelor in Digital Business (BSc) at XU Exponential University of Applied Sciences is a degree program for all doers who help shape the company of tomorrow.

During this program, students will learn all the tools and techniques for managing internal company workflows and digital processes. In the first three semesters, everything revolves around digital business processes and models. This also includes their underlying systems. Students learn how to evaluate traditional and existing business models and how new digital business models are developed and introduced.

In the fourth semester of the Bachelor in Digital Business (BSc) course, students can choose which of XU's partner universities they would like to spend their semester abroad at.

In the last two semesters, students can choose two of the following specializations: Digital Marketing Management, Digital Technology Management, Digital Mobility Management, Digital Retail Management, Start-up Management, and Digital Research and Development.

Entry Requirements

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Curriculum

Year 1

Semester 1

Foundations of Digital Business

Foundations of Digital Business IT

HRM and Organization

Digital Transformation

Quantitative Methods 1

Academic Skills

English 1

Semester 2

Digital Business Systems

Database Systems

Marketing and Budgeting

Cooperation (Cooperation and Communication)

Quantitative Methods 2

Communication Skills

English 2

Year 2

Semester 3

Digital Business Models

Digital Engineering

Accounting

Interaction (Consumer Interaction - UX)

Research Methods

Project Management Skills

English 3

Semester 4

Study Abroad Semester

Internship

Year 3

Semester 5

Mandatory Electives I

Finance and Investment

Innovation

Company/Research Project

Bachelor Thesis Set-up

Semester 6

Mandatory Electives II

Ethics and Law

Organization

Bachelor Thesis

Jobs - Careers

Fields:

  • Digital Business Model Development
  • Digital Marketing Management
  • Digital Technology Management
  • Digital Mobility Management
  • Digital Retail Management
  • Digital Start-up Building
  • Digital Research and Development
  • Digital Business Management
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