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Bachelors
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Business Management & Marketing
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Business Management with Marketing (BSc) - Birmingham
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    BACHELORS

    Business Management with Marketing (BSc) - Birmingham

    University of Birmingham
    BirminghamUK
    On campus
    Full-time
    €28,199.01/year
    Duration
    3 Years
    Language
    English

    Program Description

    The Bachelor in Business Management with Marketing (BSc) program at University of Birmingham aims to develop student's intellectual, analytical and perceptual skills by providing them with a breadth of knowledge in marketing, along with building the transferable skills you need to be job ready and to be able to carry out strategic marketing in challenging new contexts.

    Close links with industry ensure maximum course relevance and give students the added benefit of being able to learn from current marketing practitioners.

    Birmingham Business School is consistently found in international ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB.

    Entry Requirements

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    Curriculum

    Year 1

    Digital Business

    Management Education and Learning A

    Management Education and Learning B

    Widening Business Horizons

    Introduction to Marketing and Communications

    Managing Financial Resources

    Organisations, Management and Entrepreneurship

    Economics for Business

    Year 2

    Core Modules

    Consumer Behaviour

    Marketing & New Technology

    Marketing Communications

    Research Methods

    Responsible Business: Theory and Practice

    Optional Modules

    Business, Economy and Government Contemporary Capitalism Event and Festival Management Human Resource Management Intermediate Business Economics and the Macroeconomy Managerial Finance Managing Operations and Projects Public Relations and Reputation Management Services & Retail Strategy

    Year 3

    Core Modules

    Branding in the Digital Age

    Contemporary Issues in Marketing

    Marketing Strategy: From Analysis to Implementation

    Dissertation

    Optional Modules

    Accounting, Decision-Making and Governance

    Economics of Strategy, Risk and Globalisation

    Business Strategies in Emerging Economies

    Crisis Management

    Fundamentals of Leadership

    Globalisation, Innovation and Competitiveness

    International Employment Relations

    Professional Development

    Responsible Marketing and Consumption

    Strategic Global Communication
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