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Bachelors
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Business Management & Marketing
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Bachelor in Business Administration (Marketing) (BSc)
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BACHELORS

Bachelor in Business Administration (Marketing) (BSc)

ACT - The American College of Thessaloniki
ThessalonikiGreece
On campus
Full-time
Duration
4 Years
Language
English

Program Description

In the bachelor in Business Administration (Marketing) (BSc), you'll learn about marketing as a critical function for all businesses since it involves the closest contact with customers. Marketing managers identify who a firm’s customers are, what they need, and how the firm can best satisfy that needs. As a result, this discipline plays a large role in creating profits for a business.

Many successful marketing managers achieve high positions within an organization. Graduates may find professional opportunities in sales, market research, retailing, and advertising. More experience brings advancement to marketing management, market analysis, and consulting.

Contact Brive if you want to learn more about the program's tuition fees.

Entry Requirements

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Curriculum

Major Requirements

Financial Accounting

Managerial Accounting

International Business Law

Introductory Macroeconomics

Introductory Microeconomics

Applied Managerial Economics

Financial Management

Introduction to Management

Organizational Behavior

Operations Management

Business Strategy I

Business Strategy II

Introduction to Marketing

Entrepreneurial and Corporate Marketing Strategy

Marketing Concentration Requirements

Creative Thinking

Public Relations

Advertising

Global Marketing

Marketing Research

e-Marketing

Consumer Behavior

Other Degree Requirements

Elements of Finite Mathematics

Calculus

Introductory Statistics

Introduction to Computing

Quantitative Computing

Business Research Methods

Business Electives

Choose two of the following:
Undergraduate Internship in Business
Global Competitiveness Practicum
International Economics
E-Commerce
Advanced Web Development
Database Management Systems
Distributed Applications
Object-Oriented Programming
Advanced Database Systems
System Analysis and Design
Advanced Programming Tools
Corporate Finance
International Money and Banking
Investment and Portfolio Management
International Finance
Seminar in Finance
Human Resource Management for Growth
International Business
Applied Managerial Economics
Entrepreneurship and Innovation
Business in Greece and the EU
Sales Management
Retailing

Jobs - Careers

  • Sales
  • Market Research
  • Retailing
  • Advertising
More

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