Visual communication shapes how we experience the world. The BA(Hons) Graphic Design course reflects the range of possibilities designers employ in print and screen based media and considers how visual communication works in the context of cultural, technological and social change.
Students are encouraged to explore and express their ideas through an understanding of visual perception, image making, typography, narrative and motion. They will also explore fundamental elements of art and design such as creative image making, colour, spatial awareness, composition and concept development.
They are able to innovate and be original, bringing individuality to their work. Creative and out of the box thinking is applied as part of the philosophy of our programme of study.