The bachelor in Media Design (BA) is based on a well-founded cross-media design basic knowledge and the subsequent promotion of strategic-conceptual and software-technical-apparatus competencies, at the center of which is the development and implementation of projects from culture, science, and business.
The project measures include experiment and research, the acquisition of a personal language and style, as well as the development of an application-oriented perspective, right up to the finished media product. In addition to technical and methodological skills, in the bachelor in Media Design (BA), great importance is attached to the imparting of social skills and socially-related qualifications.
The students are thus able to apply their knowledge and understanding to their work or their profession and to work out and develop problem solutions and arguments in their specialist area.