The Bachelor in Psychology (with Marketing) (BSc) (Πτυχίο σε Psychology (with Marketing) (BSc)) program at Middlesex University Dubai combines a broad education in psychology with a specialist strand to develop an understanding of the theory and practice of marketing (including consumer behaviour).
Candidates have the opportunity to study psychology as a subject combined with another discipline. This can lead to careers in diverse occupations that do not carry the title ‘psychologist’ because the skills acquired while studying psychology transfer readily to various spheres in the world of work and provide an excellent general education.
The skills that students will learn while studying psychology include: information finding, oral and written communication, numeracy, computer literacy, time-management, problem solving, group working and the ability to carry out independent research.
The emphasis of the Bachelor in Psychology (with Marketing) (BSc) (Πτυχίο σε Psychology (with Marketing) (BSc)) program, besides equipping the students with academic reading writing, critical thinking, researching, numeracy and use of IT, is developing skills required to understand human behaviour in various cultural and social context and to appreciate individual difference in perceiving themselves and others.