Robert Gordon University offers the only bachelor in Digital Marketing and Business Analytics (BA) in Scotland and equips you with the ability to design, manage, and deliver analytics projects within a digital marketing context. You will gain the knowledge, creative and technical skills required to succeed in the increasingly digital and analytics-driven marketing environment.
RGU is 1st in Scotland for student satisfaction in Business and Management Studies (CUG 2025).
If you are a Scottish student, you are eligible for a lower tuition fee of £1,820 per year.