The Bachelor in Digital Business Development (BBA) program at the International University of Monaco (IUM) prepares students to evolve and adapt to the new digital economy.
This program aims to provide students with technological knowledge and to complement their managerial skills. Through a deep dive into the digital world and technical training, the Bachelor in Digital Business Development (BBA) will allow students to communicate with specialists in a very technical way in their future career as part of the management of digital projects in innovative sectors.
The program prepares students for projects such as the digital transformation of companies and the management of digital projects in emerging areas, like Artificial Intelligence.
Students will be able to select a specialization field in the third year of the program.