Marketing

Marketing is a dynamic field with many dimensions, including product selection and planning, product distribution, pricing and promotion. Marketing poses many challenges and yields generous rewards for those who meet these challenges. Marketing operations are carried out domestically and internationally in all business organizations that offer a good or service.

The Marketing program prepares students for initial entry and management positions in many areas of marketing with a curriculum that is concerned with understanding how to attract and retain customers, having the ability to find and analyze information and being able to design, collect, and analyze marketing information to be used in managerial decision making.