Designed for those with no previous background marketing knowledge, the Master in Marketing (MSc) course at University of Birmingham will develop students' marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful career.
In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The innovative design of this program with a ‘block’ teaching approach offers a more immersive learning experience that gives students the option to specialize in a chosen pathway.
This program is ranked #46 globally in the QS Masters in Marketing 2023 Ranking.
During the Master in Marketing (MSc) students will learn the theory and practice of marketing through taught modules, while having the opportunity to specialize in either digital, global or responsible marketing pathways that will prepare them for the future challenges that organizations face, such as digitalization and sustainability.
Industry workshops, and careers support will help students to develop transferable skills, such as agile working and resilience.
Accredited by the Chartered Institute of Marketing.