The Master in Marketing (MSc) at The University of Edinburgh gives students an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling them to address marketing challenges in critical and creative ways.
The program is designed to help those from general business or management-related disciplines develop into innovative marketing professionals who can drive strategic decisions in the creation of successful products and services.
The Master in Marketing (MSc) helps students become critical, reflective practitioners, as it emphasises the integration of theory and practice with the skills and knowledge required by employers.