Marketing Analytics and Strategy (MSc) - Aarhus University

The Master in Marketing Analytics and Strategy (MSc) (Μεταπτυχιακό σε Marketing Analytics and Strategy (MSc)) program at Aarhus University focuses on customer centricity in order to co-create products and services of value to the target market and target customer group that the company is serving.

Acknowledging the immersive nature of digital technologies, a rapidly evolving and complex business environment, and the crucial integration of sustainability and diversity aspects into company’s value creation, the program is built on three main pillars: (1) strategic thinking and management, (2) evidence-based decision-making and (3) the interplay of marketing & society.

The Master in Marketing Analytics and Strategy (MSc) (Μεταπτυχιακό σε Marketing Analytics and Strategy (MSc)) delves into decision-making in marketing management, weaving together aspects of a company's business portfolio, competitor dynamics, and macro-environmental trends. It embraces a comprehensive view of marketing management, as a holistic approach to creating, communicating, delivering, and exchanging valuable offerings with a broad societal impact.

In this broad perspective, marketing is about marketing-oriented management that extends its focus to external stakeholders and societal responsibilities. At the heart of this understanding is the recognition that customers are the centre of a dynamic and connected ecosystem.

Non-EU/EEA/Swiss citizens (or citizens with a British national overseas passport) must pay tuition fees.