This master in Digital Communication (MBA) (μεταπτυχιακό σε Digital Communication (MBA)) will provide students with the digital skills and strategic thinking required to create and effectively manage an organization’s communication plan and its messages, digital media strategy, and planning. Students will also gain skills in creative thinking and public speaking.
The skills required to succeed in the dynamic communication field have been drastically redefined by the constant changes and evolution of digital media over recent years. Professionals in this field must coordinate increasingly complex campaigns that stretch over a vast range of communication channels, all of which are interconnected and greatly impact an organization’s reputation and success.